The Great Pink Run with Avonmore Slimline Milk comes to Kilkenny this September
2,800 women are diagnosed with breast cancer each year and on Sunday, 10th September the Great Pink Run with Avonmore Slimline Milk will come to Kilkenny Castle. Now in its 7th year, this is the first time the Great Pink Run event will take place at a second location and thanks to sponsors Aut Even Hospital Kilkenny, it is expected the event will attract thousands of runners, joggers and walkers from throughout the midlands and South East region.
Women, men and children of all ages will participate across two days (Saturday, 9th September in the Phoenix Park and Sunday, 10th September in Kilkenny Castle) for both the timed 10K challenge and the 5K fun run, with many donning elaborate pink costumes and painting their faces as they support Breast Cancer Ireland’s pioneering research and awareness programmes nationally. The charity plans to extend the run throughout Ireland to other cities in 2018.
Between 30-50% of all cancer cases are preventable according to the World Health Organisation which claims that regular physical activity and the maintenance of a healthy body weight, along with a healthy diet, can considerably reduce cancer risk.
Aisling Hurley, CEO of Breast Cancer Ireland comments “We are delighted with the success of the Great Pink Run which has gone from strength to strength, raising over €600,000 to fund our research and awareness programmes around the country. Over the years the sea of pink has grown and we felt now was the time to bring the Great Pink Run around the country. With the support of our long-time supporters and sponsors, who ensure that 100% of funds raised from entries and individual sponsorship goes directly to fund our ongoing efforts, we are excited to move to this next stage and look forward to coming to Kilkenny on September 10th. Everyone knows someone who has been diagnosed with breast cancer and this is an opportunity to come out and show support by running, walking or jogging for them”
Margaret Swords, CEO of Aut Even Hospital comments “I am very proud and excited, on behalf of our Hospital, to support Kilkenny’s first Great Pink Run, which will help to fund amazing research into the ongoing treatment of Breast Cancer. To help and encourage as many of our staff to participate we are developing a Desk to 5K programme, utilising our in-house expertise in Physiotherapy and Nutrition and Dietetics.”
Background to Breast Cancer Ireland
Breast Cancer Ireland is a registered charity established to raise funds in support of pioneering research and awareness into breast cancer in Ireland. Under the chairmanship of leading breast cancer surgeon, Professor Arnold Hill, the aim is, through research, to transform breast cancer from often being a fatal disease, with over 650 deaths annually, to treatable illness that can be managed long-term.
Each presentation of breast cancer is very personal to the individual and through sophisticated analysis doctors can now provide every patient their own tailored, personalised treatment plan for a more effective outcome.
Funds raised currently support the ongoing research efforts in the laboratories as well as a national collaborative initiative involving the eight designated cancer centres throughout Ireland. Breast Cancer Ireland have funded the recruitment of specialist Breast Cancer Research Nurses, whose role is to collect and collate patient tissue and serum samples into one large centralised resource, which can now be accessed by clinicians and scientists nationwide, thereby helping to speed up discovery times and ultimately affect more positive treatment outcomes for patients.
On average each centre may see on average 9,000 women annually, 300 of whom present with breast cancer. In the past, research efforts were taking on average 2-3 years but today, with this increased volume of samples available, research centres are making good progress towards speeding up our discovery times to within 6-9 months.